Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition

Today's online influencers are Web natives who trade in trust,reputation, and relationships, using social media to accrue theinfluence that builds up or brings down businesses online. In Trust Agents , two social media veterans show you how to tapinto the power of social networks to build your brand's influence,reputation, and, of course, profits.

In this revised paperback version, learn how businesses areusing the latest online social tools to build networks of influenceand how you can use those networks to positively impact yourbusiness. Combining high-level theory and practical actions, thisguide delivers actionable steps and case studies that show howsocial media can positively impact your business.

New edition features specific first moves for entering socialmedia for small businesses, educators, travel and hospitalityenterprises, nonprofit organizations, and corporations Authors both have a major presence on the social Web as well asyears of online marketing and new media experience If you want your business to succeed, don't sit on the sidelineswhile new markets and channels grow. Instead, use the Web to buildtrust with your consumers using Trust Agents .