Marketing du tourisme et de l'accueil

The book examines the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Comprehensive and innovative, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
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Product details

Author: Kotler, Philip / Bowen, John & Makens, James
Language: French
Original Title: Marketing for Hospitality and Tourism 6th ed.
Vendor: ARS Paris
Vendor code: ARS
Product of: AF/ARS
ISBN: 9782357452862
Category: Book
Subcategory: Paperback
Added: September 26, 2016

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