Marketing Management + Quiz (15e éd.)

"Marketing Management" is the gold standard in the discipline because it continues to reflect the latest changes in marketing theory and practice. New for the 15th edition, more information is given on marketing in an economic downturn. This edition also contains updated material related to social media and personal communications. The opening of each chapter has been rewritten and many new text boxes have been added.
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Product details

Author: Kotler, Philip / Keller, Kevin & Manceau, Delphine
Language: French
Original Title: Marketing Management (15th ed.)
Vendor: ARS Paris
Vendor code: ARS
Product of: AF/ARS
ISBN: 9782357453654
Category: Book
Subcategory: Paperback
Added: August 10, 2017

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